Google Unveils Major AI Enhancements Across Search, Gemini, and Shopping at I/O 2025
Image credit: Google I/O 2025
Google I/O 2025: AI Integration Across Core Platforms
At the annual Google I/O 2025 conference, CEO Sundar Pichai announced significant advancements in artificial intelligence, introducing new features across Google's ecosystem, including Search, the Gemini app, and Chrome. These updates aim to provide users with more intelligent, personalized, and efficient experiences.
AI Mode in Search: A Conversational Search Experience
Google introduced "AI Mode" in Search, a feature that transforms traditional search queries into conversational interactions. Powered by the Gemini 2.5 model, AI Mode can break down complex questions into subtopics, perform multiple searches simultaneously, and synthesize information into comprehensive responses. This mode also includes "Deep Search" for in-depth research and "Search Live," which allows users to interact with real-world objects through their device's camera. (blog.google, The Washington Post)
AI Overviews: Enhanced Summarization and Global Expansion
Building upon its AI capabilities, Google expanded "AI Overviews" to over 200 countries and territories, supporting more than 40 languages. This feature provides concise summaries of search topics, integrating information from various sources. Google reports that AI Overviews have led to a 10% increase in search engagement for queries where this feature is available. (blog.google, Search Engine Land)
Agent Mode in Gemini App: Proactive Task Management
The Gemini app now includes "Agent Mode," enabling users to delegate complex tasks to the AI assistant. This feature can autonomously perform actions such as finding apartment listings, adjusting search filters, and scheduling appointments. Agent Mode is part of Google's initiative to integrate agentic AI functionalities across its platforms, including Chrome and Search. (The Times of India, blog.google)
Virtual Try-On and AI-Powered Shopping
Google introduced a virtual try-on feature within its shopping experience, allowing users to upload a full-length photo and see how clothing items would look on them. This tool uses advanced image generation models to provide realistic depictions of garments on various body types. Additionally, the AI Mode in Search offers personalized shopping assistance, including price tracking and streamlined checkout processes. (TechEBlog, thesun.co.uk, The Times of India)
Conclusion
Google's announcements at I/O 2025 reflect a significant shift towards integrating advanced AI capabilities into everyday user experiences. With features like AI Mode in Search, Agent Mode in the Gemini app, and AI-powered shopping tools, Google aims to provide more intuitive and efficient services across its platforms. (blog.google)